Startup Growth 🚀 The Weak Workflow Lock-In
In 1997, Steve Jobs returned to Apple and found a company that was ninety days from bankruptcy. The products were...
Journal
Startup Growth 
Startup Growth 🚀 The One-Dimensional Revenue Model
In 2011, Slack did not exist. Stewart Butterfield was building a video game. A multiplayer fantasy game called Glitch. It...
Startup Growth 🚀 The Value Communication Gap
Your product is delivering real results. Your users know it works. And they are still not paying. That is not...
Startup Growth 🚀 How Freemium Models Are Attracting Non-Buyers
Most B2B SaaS founders built a freemium tier to grow faster. Instead, they built a machine that attracts non-buyers, inflates...
Startup Growth 🚀 Why Your SaaS Pricing Doesn’t Reflect Real Value
In the spring of 2012, a small team inside Salesforce was running a quiet experiment. They had a product called...
Startup Growth 🚀 The Empty First Session Problem
In 2008, Twitter had a problem nobody was talking about. Sign-ups were climbing. The press was excited. Investors were circling....
Startup Growth 🚀 The Feature Overload System Error
The day Basecamp almost destroyed itself. It was 2012, Jason Fried and David Heinemeier Hansson sat across from each other...
Blog 🚀Where Your Users Are Dropping Off
In the summer of 2016, a small growth team at Duolingo made a decision that went against every instinct in...