Startup Growth
Startup Growth
Your Monthly Subscribers Are Your Most Expensive Customers
In 2017, the team at ProfitWell ran an analysis across thousands of SaaS companies that produced a number most founders had never…
Startup Growth
Your Pricing Page Is Selling the Wrong Thing
In 2003, an IBM executive named Lou Gerstner made a pricing decision that the software industry spent the next two decades slowly…
Startup Growth
Most of Your Best B2B Buyers Are Watching You
In 2019, a mid-market SaaS company running a standard inbound playbook noticed something that made no sense on the surface. Their demo…
Career Growth
Career Growth
Get Recruiters to Message You First
There are two ways to get hired. One is applying into a pile of hundreds, hoping an algorithm and an overworked recruiter…
Career Growth
Fix Your LinkedIn So People Notice You
Your LinkedIn profile is not a digital resume. Treat it like one, and it will perform like one: ignored, skimmed, closed. A…
Career Growth
Stop Applying Into the Void
Three hundred applications, four interviews and zero offers. The math on that ratio is not a coincidence, and it is not bad…
Startup Growth Club
Startup Growth Club
The Guide to Improving Your Website Search Ranking
The Guide to Improving Your Website Search Ranking Cynthia, a driven entrepreneur has been having issues with her website ever since it…
Startup Growth Club
6 Strategic Ways to Measure Your Website Effectiveness
Why isn’t my website bringing in more customers? This question keeps a lot of business owners awake at night. Even if you…
Startup Growth Club
How Do I Know When to Rebrand My Business?
Temi runs coffee shop in the bustling city of Lagos named “Coffee Hut”. The business had been around for over a decade,…
Others
The Guide to Improving Your Website Search Ranking
The Guide to Improving Your Website Search Ranking Cynthia, a driven entrepreneur has been having issues with her website ever since it…
Others
6 Strategic Ways to Measure Your Website Effectiveness
Why isn’t my website bringing in more customers? This question keeps a lot of business owners awake at night. Even if you…
Others
How Do I Know When to Rebrand My Business?
Temi runs coffee shop in the bustling city of Lagos named “Coffee Hut”. The business had been around for over a decade,…