Startup Growth 🚀 The Empty First Session Problem
In 2008, Twitter had a problem nobody was talking about. Sign-ups were climbing. The press was excited. Investors were circling....
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Startup Growth 
Startup Growth 🚀 The Feature Overload System Error
The day Basecamp almost destroyed itself. It was 2012, Jason Fried and David Heinemeier Hansson sat across from each other...
Blog 🚀Where Your Users Are Dropping Off
In the summer of 2016, a small growth team at Duolingo made a decision that went against every instinct in...
Startup Growth 🚀 The Time-to-Value Collapse
Why Users Sign Up But Never Experience Your Core Value Fast Enough Patrick Collison was obsessed with a single number....
Startup Growth 🚀 Why Traffic Is Increasing But Pipeline Isn’t
And Where Conversion Actually Breaks In 2011, Rand Fishkin was running one of the most-visited marketing blogs on the internet....
Career Growth 🚀 The Paid Ads Dependency Trap
How Your CAC Is Quietly Becoming Unsustainable, And What to Replace It With There is a number Brian Chesky will...
Startup Growth 🚀 The Acquisition Channel-Platform Mismatch Error
Why You’re Scaling the Wrong Acquisition Engine for Your ICP The year was 1999. A 35-year-old engineer named Marc Benioff...
Startup Growth 🚀Why Your Acquisition Channels Don’t Compound
And How to Engineer Self-Sustaining Distribution Systems The number was $47 million. That was the total paid acquisition spend documented...
Startup Growth 🚀 How Technical Perfection Is Delaying Market Validation
And Burning Your Runway Summer 2011. Dropbox. Three engineers. One brilliant mistake. A sync engine rebuild, third time around. Elegant...
Career Growth 🚀 Why You’re Attracting the Wrong Customers
And Quietly Killing Product-Market Fit Marc Benioff tells this story reluctantly. By 2008, Salesforce was winning. Revenue was climbing. Enterprise...